3 Signs Your Website Might Be Hurting Your Client Experience in 2025

Your website is often the first impression a client has of your business—and sometimes, it's the only one you'll get. While most small business owners know they need a website, many don't realize when that site starts working against them. If you're unsure whether your site is helping or hurting your business, here are three clear signs it may be time for a refresh.

1. Your Website Is Hard to Use on Mobile

Over 60% of visitors browse websites on their phones. If your site isn’t mobile-friendly, you’re likely losing potential clients before they even get started. Common issues include:

• Text that’s too small or cut off

• Menus that don’t open properly

• Buttons that are hard to tap

Why it matters: A frustrating mobile experience breaks trust. If visitors can’t access your services quickly and clearly, they’ll likely move on.

Try this: Pull up your website on your phone. Can someone unfamiliar with your business book a service without pinching and zooming? If not, that’s a sign it needs improvement.

2. There’s No Clear Next Step (or the Flow Feels Off)

Every page on your site should guide the visitor toward one clear goal—whether that’s booking a session, calling your office, or filling out a form. But just having a “Contact” button buried at the bottom of the page isn’t enough.

Equally important is the rhythm and flow of the page. Users expect to be led visually, section by section, with clear messaging and intentional layout. When content is cluttered, buttons feel random, or information is placed inconsistently, the experience breaks down.

Why it matters: A lack of structure causes hesitation. Confused visitors won’t convert—they’ll just leave.

Try this: Scroll through your homepage. Does it feel like there’s a natural rhythm to what you see? Are your headlines, sections, and buttons guiding visitors toward a decision?

3. Your Website Still Feels Like a Template

If your site looks like it hasn’t changed since you launched it—or if it still feels like the default layout that came with your website builder—you’re probably blending in with every other business in your industry.

• Are your fonts and colors generic?

• Are your photos outdated or overly stock-like?

• Is there any personality that reflects you or your brand?

Why it matters: People are drawn to design that feels intentional and trustworthy. A templated site doesn’t inspire confidence—it feels like an afterthought.

Try this: Ask a friend or client who doesn’t visit your site often: “If you didn’t know me, what impression would this site give you?” Their answer might surprise you.

Closing Thoughts

If you recognized one—or all—of these signs, don’t worry. These issues are common, and the good news is they’re completely fixable.

I help business owners redesign their websites using Wix, focusing on mobile usability, clear flow, and modern, custom design that reflects their business authentically.

Want a second set of eyes on your site? 

I offer free 15-minute usability and design assessments. No pressure—just helpful insight.

Reach out if you'd like one. You might be a few small changes away from a dramatically better client experience.