Client Overview
Enrique Noguera is a public speaker who promotes cultural awareness, civic engagement, college access and completion through training sessions and motivational workshops. Enrique needed an online presence that would not only showcase his work across different forms of media, but also a central area for users to engage with his brand directly.
Addressing Client Needs
Enrique Noguera needed an online space for his content for an upcoming presentation to get approval for an upcoming project.
Additionally, Enrique has recently had an increase in prospective clients and students who have requested a way to reach him online. He needed a website that would allow users to engage and contact him directly regardless of what device they were using. As for his existing content, the problem was the much of it was scattered across multiple platforms, making it difficult for Enrique to direct people to his online references.
Identifying the Solution
After speaking with Enrique extensively to understand his situation and the impact on his brand growth, I devised a strategic method for Enrique to consolidate his existing public speaking content from across the web into a centralized online presence in the form of a new website.
A Measurable Impact
Google Analytics was configured on the site to track user engagement across platforms to help guide this Client on how to better target their intended audience and address friction points on their online presence.
The responsive functionality increased incoming leads for Enrique by a gradual 25% over the course of 1 month after launch.
